NATIONAL GEOGRAPHIC
EYES OF ENDANGERMENT
MANIFESTO
The ice caps are melting. The world is on fire. More and more species are being added to the endangered species list every day because their environments are diminishing before their eyes. National Geographic is looking to revamp its museum to inform the public about endangered species in a hands-on way to inspire action. Protecting our planet; one story at a time. Don’t wait until it’s too late.
INSTAGRAM POSTS
Slide 1
Slide 1
Slide 2
I created two Instagram posts for the campaign; the cover image consists of an up close picture of the endangered animal the post is featuring, mainly focusing in on their eyes. The user can choose to swipe to the next slide where they will see the name of the campaign and the animals environment, accompanied by audio from that environment.
Slide 2
MOVIE POSTERS
The main idea with this campaign was to create an immersive experience for the viewer. We wanted to revamp the current National Geographic museum by offering a fully immersive movie that details the life of an endangered animal in their natural environment.
These movie posters focus on the animals eyes, how they see the world they live in.
MOOD BOARD
INSTALLATIONS
The second installation would be environment immersion booths. These booths would give an almost fully immersive experience, where the participant would hear sounds, see moving images and films on the walls, and even smell and feel parts of the endangered animals environment. These would be positioned in zoos, malls, and museums, since the audience we want to reach may likely be there.
The first placement is a bus shelter that features four separate panels. The first panel would be a close up of the endangered animal with copy that tells a story, and also a button that the viewer can press to hear noises from the animal and their endangered environment. The other three panels will have a consecutive image spread throughout, with the campaigns name across the top.
